"Who Else Wants the Done-It-For-You Roadmap to
SUPER SALON & SPA SUCCESS?"

Announcing: the Million Dollar Spa Blueprint that won me 'Spa Establishment of the Year'. (48 sold in the first three weeks!)

Currently On Hold

"...I wish I'd had this years ago..." "Congratulations Karen, your Blueprint is the perfect  'how to' manual for anyone interested in opening a serious day spa business - or running a better one!  I wish this was around when I started my day spa a few years ago, it would have saved me a lot of headaches and money!" Catherine Trebble, Medical Laser & Skin Care Clinic, Dublin, Ireland August 9, 2006

"...The Blueprint has everything in it - it is a recipe for success!..." "Us salon owners, who are not 'business women' but fantastic beauty therapists, don't have the time to create a guide for the salon to live by. I have been in business for 2.5 years and although we have policies and procedures that I've typed up and either put around the salon in important areas or in the back room, it isn't a 'bible' that gets followed 100% of the time. Heck, I still get angry when something goes mildly wrong and think 'they should have known that'. I was in the process of putting it into a bound book but even that is taken me such a long time to get around to do and I am always finding more and more to add to it. I just want it done!!! But the Blueprint has absolutely everything in it! So this manual  is definitely a recipe for success. It's made me get off my butt." Mary Bozic, Glow Salon, Brisbane.

"The Step-by-Step 'Success Blueprint' That Took Me from a Single Room Salon to a $2 million-a-year Cash Machine - and how You Can Do This Too, using Exactly the Same  Join-The-Dots Plan...with absolutely ZERO up front...

How an Ordinary Young Woman with Hopes and Dreams  Beat a Life-Threatening Brain Trauma, Started a new Family - and Built an Award-Winning Spa from Scratch!

From: Karen Briffa, owner of Le Beau Total Skin & Body Management, Perth WA - 2006 APAA Spa of the Year

Me with my new Jaguar. This is what success in your spa can do for you too.

Dear Fellow Spa Owner,

Do you lie in bed at night dreaming of expanding your salon into a total success –millions of dollars, national awards, wonderful staff, thousands of clients desperate for your services, mega profits in the cash register and the bank accounts...

but you always wake up from this dream, and go back to:

• feeling like YOU always have to do EVERYTHING if it's going to be done right
   
• always re-inventing the wheel
   
• profits only covering basic costs, not giving you the lifestyle you know that you deserve
   
• trying to get new customers in the door
   
• trying to get existing customers to return
   
• spending money on marketing that doesn't seem to show any results
   
• wanting to expand your business but having NO clue how to get started
   
• making plenty of product sales yourself, but staff failing to meet your sales targets
   
• having difficulty finding and keeping super staff
   
• struggling to get your staff to clean and maintain treatment rooms
   
• confusing or time-consuming client files and business records
   
• dated or lack-lustre salon premises
   
• staff giving customer service that sometimes seems half-hearted
   
• always watching, having to be in control, giving orders and directions, ALL THE TIME
   
• wasting SO MUCH of your precious time and money, without ever seeming to move ahead or make any real profits!

You want LIFESTYLE - yes? You want to improve your salon, you want to expand your business, you want to move up in life and get the house, the car, the holidays, the free time that you know you deserve. But expanding your salon means there is just SO much to worry about, doesn't it? Its going to be a HUGE amount of work, all resting directly on YOUR shoulders. And if you get a business consultant to do it for you, its going to cost about $50,000 and take at least 6 months.

It IS possible to do it all yourself WITHOUT STRESS you know, I’m living proof. You ABSOLUTELY CAN do it, just like I have. And I'm going to tell you all about how I achieved awesome success with my day spa, I'm going to tell you every little detail, so that you can simple COPY my success. DON'T just dream – get started today!

The all-important question is how do you go about expanding, achieving this dream?

How do you find and move to bigger premises?

• How should you go about renovating?
• Why is décor and ambiance so important, and what should you change?
• How do you make the most of floor space? How do you attract your chosen clientele?
• How do you appeal to possible male clients?  Maybe you need to change the style and presentation – but what gives that ‘WOW’ factor?

How do you find fabulous staff members? This is a huge problem for many people, and an important factor in a successful salon.

• How do you then interview and hire staff?
• What training do they need?
• What courses should you send them on?
• How do you effectively manage all those extra staff members?
• How do you motivate them?
• How often should you have meetings, and what should you discuss?

How do you organise all your record keeping and office work?

• What systems should you use to make record keeping as simple as possible.
• What records do you need to keep?
• How and why you should you change your handwritten records to amazing computerised records for clients and your business.
• What forms should you be getting your customers to fill out – I have found it can make all the difference.

What  systems do you need to have in place to always be on top of hygiene, cleaning, treatment room setup and maintenance, customer service?

• How do you keep all these systems running smoothly without your constant attention? How do you keep your clients impressed and coming back for more – hopefully bringing friends with them?

How do you go about marketing your expanding salon? This is INCREDIBLY IMPORTANT.

• How do you get masses of new customers in the door?
• How do you keep the customers you already have?
• How do you promote your fantastic new business?
• Which marketing plans will work – and which are a huge waste of money?
• How do you make marketing and advertising contacts?
• How do you measure response to your marketing?
• How do you get a website created that truly works hard  for your salon?
• How do you work to a strict budget and still get results?

What should marketing material that WORKS look like?

• What should a yellow pages ad that REALLY attracts customers look like?
• How should sales letters be worded?
• What is contained in a brochure that clients love to read?
• What should newspaper and magazine advertising look like?
• What editorials will help your business?
• What  is in a great television commercial?
• How do you get free television publicity worth thousands of dollars?
• What else should you be marketing that you aren’t?

How on earth do you go about organising all of this vital work?  How do you keep your salon running like a well-oiled machine and stay sane?

I bet right now you’re thinking "HEAVENS ABOVE it’s going to take an ENORMOUS amount of work". But think of the reward: a super successful salon earning megabucks! (Part of my reward you’ve seen – a beautiful brand new black Jaguar, whoo hoo!)

You CAN have this too! I have the answers to ALL these questions and MANY more - because I have done everything you are wanting to do. And MORE!

 Here's why I am massively qualified to show you how to make your dream happen...

Perth, my home town - gorgeous, huh?

I live in the beautiful but very isolated city of Perth in Western Australia, right on the edge of the Indian Ocean.

I started out at the age of 21 owning a salon with a floor space of just 15 square meters, with a budget of $5000. Yep, that’s all. Despite this modest beginning we were soon too busy for our VERY small premises, so I then moved on to my second salon, Le Beau Beauty Salon at Kardinya Park Shopping Centre, with 35 square meters and a budget $15000. This was soon also extremely successful, but I WANTED MORE.

It was still too small...I found more space at the same shopping center, 69 square meters now...but now I also had the idea of opening a fantastic day spa as well as my beauty salon. All the possibilities...

My SHOCKING Wake-up Call

Right in the middle of this, I suffered a brain hematoma, which is a serious and life threatening condition that requires immediate medical attention.  
(A brain hematoma occurs when a blood vessel ruptures between your skull and your brain. Blood then leaks, and the collection of blood (hematoma), possibly clotted, compresses your brain tissue.)

I immediately was taken into hospital for an operation and recovery. Despite having a paralysed leg I was so keen to get back to building my day spa that I pushed myself, surprising doctors with 3 weeks rehabilitation instead of the predicted 6 months.

I don't know if you have ever suffered a serious medical condition, but this very scary experience changed my whole outlook on life. I certainly learned a new appreciation of life and loved ones, brought about by the possibility of losing everything. I wish everyone could learn this lesson without the trauma, as it pushed me into taking risks and really going for it.

Don't say 'What if...?' - say 'How do I...?'!

My new motto is “Why leave things for tomorrow if they can be done today?” and I think everyone should adopt a similar attitude so you will never have any regrets.

Our BIG move

In 2004, I found a building with 400 square meters floor space. It was a former oriental supermarket - and it need massive renovations...basically I started from nothing, with just the bare outside walls. 

(I had my first-born, Blake, the day that renovations began!)

I knew that with vision, commitment, and a good business plan I was going to create a fantastic day spa that would very soon be pulling in huge amounts of clients and profits.

In November 2004, with my husband Peter and baby boy beside me, I celebrated an extremely successful opening day. 

Me with my two gorgeous children; Blake and Ella (the brand new addition to our family!)

Within 2 years at the new premises Le Beau has become 2006 ‘Spa Establishment of the Year’, Pelactiv Platinum Salon, won the Thalgo ‘Premier Salon’ award 5 years running, and the Pola Award 2005 for ‘Top Consultant Sales’. Wow!

Le Beau is also making money hand-over-fist, just like I knew it would. Last financial year we brought in 1.5 million dollars. This financial year the predictions are for 2 million dollars. 2 MILLION DOLLARS! It still sounds fantastic to me.

I am VERY proud of myself. And I know you will be too WHEN (not if ) you achieve your dreams of owning a fantastically successful salon or spa.

Here's a brief promotional video for Le Beau:

You are right, opening and running a super-successful day spa is a LOT of work. But being a success is well worth it. Like me, you will want more and more and more. But think of all the time and money having my blueprint is going to save you.

"...Every salon owner can get useful information from this..." "I think it is fantastic for people who really need guidance in running their business.  It really shows how to make a so-so salon into a finely tuned business. So man salons are so badly run, it is crazy that company owners can let it be this way. Karen's done a brilliant job and every salon owner can get some useful information from this. Congratulations!" Marilyn Klein, Boudoir Tokyo, Japan. August 19, 2006

I Have Done All the Hard Work
FOR YOU!

I’ve done all the trials and made all the mistakes for you – about 14 years worth - and I’ve written it ALL down for you - every last detail. I don’t want you to make costly mistakes, which is why it makes sense for you to only use pre-tested (by me) systems and methods. And you know all my systems and methods work – they better than work: they CREATE SUCCESS!

So much success in fact, that salon & spa owners are beating a path to my door to pick my brains about exactly how I do it - I'm even asked to appear on stage to address hundreds of owners at a time.

Two new Million Dollar Spa Blueprint owners: Here I am (centre) with Marina George of Hinterland Beauty & Health Centre and Coralie Wathen of Lane Cove Natural Beauty, pictured at the 2006 Salon Marketing Super Conference.

I can give you the answers to the HUNDREDS, even THOUSANDS of questions that need answering. Questions you didn’t even know you needed to ask!

You want to be a success.

• You want to make more money.
• You want more customers – and you want those customers spending more.
• You want premises that ‘WOW’ your customers, with an impressive style and suitable ambiance.
• You want happy and motivated staff that perform at 120% all the time, delighting clients, selling more products, keeping the treatment rooms clean, tidy, and always maintained to a high standard.
• You want a marketing campaign that regularly pulls in plenty of new customers, and properly informs your audience of all the wonderful happenings at your salon, keeping them interested.
• You want your business organised, with systems and procedures that just about run themselves, leaving you free for more important things.
• You want a business that wins awards for excellence.
• You want a business with customers that can’t stop raving about it.
• You want a business that makes more and more money ever week.
• You want a sensational salon that realizes all your dreams and more.

And please believe me, all this is entirely possible. So, how can you achieve this?

Simply COPY my success!

"...a sure recipe for a turn key operation for a world class salon..." "Any salon or spa owner will save a lot of hard sweat and tears by studying this Blueprint and putting it into action before their dream becomes a nightmare.  Because time is money and this is written by a woman who has done this in a real salon, a real environment, who has walked the walk and talked the talk.  I wish this information was available to me when I started my business 6 years ago.  Congratulations Karen Biffa. It is a sure recipe for a turn key operation for a world class salon!" Louanne Grasmeder, Ambiance Day Spa, Tuncurry NSW. July 2006.

"...I wish this had been available when I started..." "Having opened a business 3 years ago I wish The Blueprint had been available then.  It would have saved me a lot of stress, being able to follow the plan and I would have really benefited from Karen’s experience and expertise. The Blueprint contains everything a manager/owner would need to know, not only about running the business but also how to manage and keep staff motivated and interested in their job. I would highly recommend this system to all salon owners." Pauline Dudgeon, Isis Beauty & Wellbeing, Victoria. August 18, 2006

The Million Dollar Spa Blueprint
100% Guaranteed to Turn Your Spa Into a Million Dollar Cash Cow!

All the information that I know you will need if you are going to expand your salon or spa. All the systems. All the procedures. All the encouragement. All the examples – from a real life business. All the ideas and suggestions you could possibly need. Don’t forget – all this information is PROVEN by me, PROVEN TO BE SUPER SUCCESSFUL!

How do you know it can help you? You know because it’s been tested – and PROVED.

Would you buy a business plan that was purely theoretical? NO.

Which had interesting and smart ideas that had never been applied before in real life? MAYBE – but you’d be pretty sceptical about whether it would work.

It’s a pretty big risk, isn’t it? So many manuals and business books are like this, purely theoretical. My Million Dollar Blueprint is the exact opposite of these unproven waste-of-money creations. I have written everything from personal experience, I KNOW what works and what doesn’t because I’ve DONE IT ALL.

I have taken my 15sqr meter salon with a budget of $5000 to an award-winning Day Spa that is earning MILLIONS every year. And I use all the systems and ideas in my Blueprint every day in Le Beau.

There is no risk with the Million Dollar Spa Blueprint. ALL the procedures, all the policies, and all the marketing has faced the harsh test of REAL LIFE.

So what is so useful about the Million Dollar Spa Blueprint you ask?

Well, I use it every day.

It’s my Business Plan:

It shows exactly how I went from a 35sqr m salon to a 400sqr m day spa, all the steps required, as well as all the day-to-day systems.

·  Suggested Vision and Purpose statements

·  The things that will make your business special

Key component of the Blueprint: my 145-page Business Manual, everything I've ever done to make my business successful

·  Attention to detail

·  Product choice

·  Treatment menu and pricing

·  To Spa or Not to Spa

·  How far do I go?

·  New premises, including council approval, renovations, dealing with problems.

·  Getting the ‘WOW’ -  salon atmosphere and style

·  Educating our clients

·  Time management

·  All the information on what systems should be used for creating and keeping records.

·  Client record keeping system

·  Business record keeping system

·  Which computer systems are most useful for the small-business owner.

·  Client documentation - which vital forms we get all our clients and consultants to fill out

·  Why it’s so important to have client photos and skin analysis results.

·  Important Work and Safety information.

·  Applications of procedures

·  Loyalty programs to use for clients

·  Professional advice and consultations

·  Quoting prices

• Staff Agreement Forms

It’s all my staff policies and procedures:

At my little salon I had 0 staff members. It was just little me. Now I have 25 staff members – and it takes a lot of organisation, I can tell you. If you ever have ANY problems with managing staff members, you will find this of great use. You get my whole extremely detailed manual that I use every day with my staff.

·  The interview process, including where to find great staff, good interview questions, what practicals to test them on, choosing and hiring staff.

Another key component of the Blueprint: my 147-page Operations Manual. This is the 'Bible' my staff live by, the step-by-step policies and procedures every staff member has to know backwards.

·  Training for the up and coming year for staff and managers

·  Staff presentation

·  Staff motivation

·  Training Courses for staff

·  Meetings and education

·  Dealing with Staff complacency

·  Client procedure from first point of contact

·  The hygiene and sterilization systems off ALL equipment and premises

·  The correct cleaning procedures of ALL equipment and treatment rooms.

·  Reception

·  Therapists

·  Spa Assistants

·  Helping your staff deal with difficult clients

·  Phone skills and making appointments

·  Customer service skills

·  Security procedures

·  Holiday and time-off requests

·  Sick days, change of hours

·  Tips

·  Staff and salon treatments

·  Discipline and Termination procedures

·  Employee Agreement (that I get ALL my staff to sign)

Its my very successful marketing plan.

Vital for any successful salon, how will you get new customers and inform that vast audience out there about your business without a sound marketing plan?

·  Past marketing activities that got GREAT results

·  Marketing research

·  Measuring response to marketing activities

·  Direct Marketing – why this plays such a big role, what we use to great effect

·  Why a website is so great, and what should be in it

·  Yellow Pages, how to make yours stand out

·  In-salon marketing

·  Brochures that customers love to read

·  Keeping your clients informed - newsletters

·  Newspaper and magazine advertising, what works and what doesn’t

·  Billboard advertising

·  Great year-round marketing activity plan

It’s all the fantastic graphics, forms, and print advertisements I’ve used for Le Beau, printed in color for you to study or copy. All my:

In the Blueprint, you'll find my complete collection of graphics, like this one, so you can see how you too can create a fantastic 'feel' for your spa. After all, first impressions do count.

·  Brochures

·  Graphics used for my brochures, showing all the rooms and details of Le Beau in full colour

·  Yellow Page ads I’ve used for the last few years

·  Newspaper and magazine advertising from 1/8 page to full page

·  Bridal advertisements

·  Gift Certificates I use

·  Invitations to Le Beau events

·  Sales letters

·  Newsletters

·  Client VIP and Platinum membership cards

·  Thankyou letters

·  Magazine editorials

 It’s a Dynamite CD containing:

All our non-paper advertising, which is a vital ingredient of our successful marketing campaign. All the ads on this CD are used as part of the detailed marketing plan described in the Million Dollar Blueprint.

• Radio advertisements aired for Le Beau
• 15 second cinema advertisement created for Le Beau
• 5 minute 'Postcards' advertisement/editorial for Le Beau aired on free-to-air television. This is FREE advertising for us that is aired every weekend, and I'll tell you how you can get similar free advertising - fantastic!

Frequently Asked Questions answered for you:

Q. My salon is pretty small, will the Blueprint still work for me?

A. Absolutely! That is how I started out, with a one-room salon. You will find the manuals useful in so many areas of your day-to-day business. You will find yourself managing your records, staff, cleaning, premises, and marketing with much greater control, and with less frustration for you.

All you have to do is follow my examples. Many of the ideas in my manuals are suitable for salons or spas of ANY size - we all still have the same basic factors. You may even find that with my systems in place, you will be attracting so many delighted customers and making so much money that you just CAN'T WAIT to expand.

Or you might want to stay the same size, but just enjoy all the free time you will have now that your salon is almost running itself without a hitch.

Q. Why is it called it a blueprint?

A. Think of an architectural blueprint. It's an exact plan of what has been, or is going to be, constructed in real life. It shows every detail.

It measures every aspect with accuracy. It gives an exact explanation, designed to be clear so that it can be followed by ANYONE, any any time, in any situation. The architect can't afford for the builders to get anything wrong, just like we can't allow YOU to get anything wrong in your business.

A blueprint is a plan that you can 100% trust to be accurate, and to contain every detail. That is why we have called it a blueprint, because it is the exact plan I used for my million dollar day spa.

In fact, I had to submit this exact blueprint to the 'Association of Professional Aestheticians of Australia' board, which is what it was judged on to WIN the National 2006 'Spa Establishment of the Year'. It's an award winning blueprint designed to turn any salon into a million dollar cash machine.

Q. What if the Blueprint doesn't work for my salon?

A. We are so certain that the Million Dollar Blueprint is going to give you everything you need to turn your salon into a money-pulling success that we are offering a

TOTALLY RISK-FREE PURCHASE!

You can ORDER the Million Dollar Spa Blueprint NOW - and pay nothing but $US30 Shipping Charges, no matter where you are in the world!

Pay NOTHING MORE - and keep the Blueprint for 30 days! Only if you decide to keep the Blueprint will we bill you a small deposit...and the remainder of your investment over FOUR MONTHS!

Q. What am I supposed to do with the Blueprint when I get it?

A. Well, when you get it in the post, I suggest you unwrap it and KISS it, because it is going to help you more that you can imagine! It contains ALL the information you need to turn your salon into a MILLION DOLLAR SUCCESS. You can use the Blueprint yourself, no need for a costly business consultant or advisor. My manuals ARE your advisors, I AM your mentor, and you can learn from everything that I have done! 

You can implement ALL the business advice into your own salon, creating systems that will just about run themselves. Listen to my advice on business plans, premises, computer programs, record keeping, product choice, pricing, time management, attention to detail, balancing family and work, and SO MUCH more. All this information taken from my own experience, everything tested EVERY DAY by me, everything GUARANTEED to work as well for you as it does for me and my award winning business.

You can use the 'Systems for Success' operations manual to assist you with every aspect of managing staff (more about that next). Read all about how I turned my one-room salon with a budget of $5000 into a million dollar day spa, and use all this information to DO IT YOURSELF. Learn how I deal with my staff, making sure they follow all my guidelines while staying happy, motivated, and working as a team. Learn how to get them cleaning every day, how to ensure they are serving your clients to the highest standard, how to get them working towards the sales goals you choose to set.

Take a look at my extremely detailed marketing plan, and use this plan to start your own marketing scheme. Find out what will get you results, and what is a total waste of time and money.

Find out how to measure response to marketing, and use this to your advantage. See what a Million Dollar day spa actually looks like inside; enjoy looking through a folder of all the high-quality photographs of Le Beau, using these as a model for your own salon, or just to get great ideas.

You will find copies of all my marketing material and advertising, including my brochures, Yellow Pages, invitations, gift vouchers, sales letters, magazine and newspaper advertising, and billboard.

Q. Can I use the Operations Manual with my own staff?

A. Yes, that is what I would definitely suggest. In my own spa, Le Beau Skin and Body Management, I use the Systems for Success operations manual EVERY DAY.
I make ALL my new staff read every page, and then sign the agreement at the back before I will allow them to start work with me.

This is because it contains SO much information that I think is vital for every employee to learn and understand. It helps everyone work together as a team, honestly and professionally.

It sets all the procedures and systems that I require staff to follow precisely to ensure that the salon runs smoothly and happily. It makes sure that all the staff understand what kind of customer service both I and the clients expect at every visit. It describes the procedures for hygiene, cleaning, sterilisation, setup and maintenance for EVERY treatment room, EVERY piece of equipment, EVERY service we have. I'm sure you will have a reasonably similar basic setup, so these guidelines will help you and your staff immensely.

The manual explains all the important details of staff management. This is for both you and the staff, as I have found that when it is all set out from the beginning there are many fewer problems, and the staff realise your expectations (yes, which should be very high!) This includes information and suggestions on:

•  staff meetings,
•  staff training,
•  staff appearance and dress standards,
•  personal hygiene,
•  customer service,
•  appointments and reception,
•  dealing with difficult clients,
•  client documentation,
•  samples and wastage,
•  handling complaints,
•  sales,
•  security procedures,
•  wages,
•  goals and bonuses,
•  hours of work,
•  holiday and time off requests,
•  sick days,
• discipline and termination,
• finishing with the Employee Agreement to be signed by both you and the staff member.

Good staff are so important, your staff can make or break your salon. I have found that with the Systems for Success manual, staff are more motivated and less lazy with cleaning, customer service and sales (which many salons have problems with). Because I find the manual so extremely important for the running of my award winning salon, I make sure it is reviewed by all staff constantly. In fact, as part of our meetings I make sure that staff members have to take it in turns to review sections of the manual and we do role-playing, which ensures staff have remembered everything they need to, and know how to apply it in real life in the salon.

I would HIGHLY recommend implementing the Successful Systems operations manual in to your salon, using it as much as possible. From my own experience I know that it makes a huge difference in the running of a salon, both day-to-day and far in to the future. The sooner you can start using it, the sooner easy systems and procedures will be set up, making it better for everyone. I know that it will be of great benefit to both management and staff, as EVERYONE knows how EVERYTHING should work correctly, so there are no mix-ups or mistakes. Better yet - I've written the entire thing for you. Brilliant!

Q. Can I get the 'Success Systems' Operations Manual on CD so that I can put our salon name in it and print it off?

A. Yes you can, which will be a huge help to you. You will very soon be able to get the entire 'Systems for Success' Manual in Microsoft Word format on CD to use on your own computer.

This means that you can make any changes you need, and print it off yourself, or send it to a printer. You can personalise it, meaning you can change the name of the salon, add any of your own systems or procedures you want used in your salon, insert your own staff wages, delete anything that you find not useful (I doubt you will be deleting much!)

This will save you from laboriously writing your own manual, as I have done a detailed and comprehensive one already. I only include things I have tested in my own spa, and know are really useful for you and your staff.

Personalising the manual will mean that you can use it during your own staff hiring and training, and even get them to sign the agreement at the end of the manual. I have found the manual to be a vital component of building and running a successful award winning, million dollar day spa, establishing important systems and procedures.
 

Q. What if I have any queries that aren't covered in the Million Dollar Blueprint?

A. You have the fantastic opportunity to have your very own Fast Start coaching sessions with me, Karen Briffa. Believe me, this is a fantastic opportunity, because I know EVERYTHING about building and maintaining a million dollar spa.

I certainly have enough experience, I am the creator and owner of Le Beau Day Spa - which earns national awards and millions of dollars every year. I can help you with EVERY ASPECT of your business, no matter how big or small, no matter what budget.

This is because I started with a 35 square m salon, with a budget of $5000. I know every detail of every step it took to build this small salon into an extremely successful, 400 square m Day Spa.

I have been the driving factor behind the success of Le Beau, and pride myself on being involved in EVERY SINGLE ASPECT of the business, all the way.

So you see, you could not find a more qualified person to assist you with any questions you might have. I may not have a degree in business, I have something better -

PROVEN EXPERIENCE AND SUCCESS in REAL LIFE.

With the Million Dollar Spa Blueprint I am going to give you 2 FREE Fast Start one-on-one coaching sessions with myself. This is to ensure that you get a chance to implement my advice, and come back to me with results for us to work on.

2 Fast Start sessions gives you a chance to make sure you can ask EVERY QUESTION you need to. 2 Fast Start coaching sessions allows you to spread these valuable one-on-one talks out over a period of time, allowing me to help your business AS IT GROWS and you have more queries. You would not get this priceless opportunity for consultations with a PROVEN beauty business owner ANYWHERE ELSE, and normally I would charge $500 as session for these amazing consultations. But with the Million Dollar Blueprint, you get $1000 worth of coaching for FREE as a bonus for you! 

Ask yourself - how often is another salon going to give you ALL the information that has turned their business into an award winning, million dollar success?

Never ever!

Would a business consultant have thousands of real life examples of systems and procedures, as well as colour copies of marketing material proven to work, available for you to study over and over again?

No Way!

  This is your ONLY opportunity to literally COPY MY SUCCESS.  

Don't waste money on a consultant who hasn't done it all herself.

Don't waste money making costly mistakes when you can learn from mine.

Don't waste time with theories when you can use proven success methods.

DO Learn from me - I built my award winning, multi million dollar Day Spa MYSELF and I have written every detail down for YOU to use in your OWN salon or Spa. And don't forget, I 100% GUARANTEE my Million Dollar Blueprint will work for you like it did for me.

   19 Great Reasons You Must Have the  Million Dollar Blueprint:

1. Realise your dreams -  It will enable you to realise your dreams of earning MILLIONS OF DOLLARS with your salon.

2. Learn from a Pro - You will learn from someone who has proven experience in the beauty industry - me.

3. Just COPY! You will to be able to copy success, the easy and foolproof way.

4. EASY -  You will receive fantastic manuals that can be directly be applied to your salon.

5. Save Money - You could easily spend tens or even hundreds of thousands of dollars gathering  information similar to what you will find in the Million Dollar Blueprint. You won't have to waste money on methods that have never been used in real life, you'll get PROVEN and AWARD WINNING success methods.

6. Profit - You finally get the profits from your salon you know you always deserved and FAR MORE (and maybe the car too...)

7. Help! You get important guidance and information on making your business grow.

8. Right in front of you - You get to ACTUALLY SEE marketing material that has been proved to work, in high resolution and colour.

9. Details - You get manuals that don't just cover the basics, but go into All the details big and small.

10. Staff -  You will find out how to better manage your staff, motivating them and training them correctly. And you get this method already written out for you.

12. Mentor - You get guidance and motivation on enlarging your salon.

13. Never make a mistake - You don't have the time to make mistakes in your business, you know it's MUCH better to use my 14 years of experience.

14. Personalised and printable - You want a detailed staff manual that can be simply personalised and printed, you don't want to take months to write your own.

15. Just ask me - You want your fantastic manuals to be followed up with brilliant Fast Start coaching sessions, to receive extra guidance and information.

17. Watch and listen too - You will receive CD's with television and radio advertising, as guides that you can follow for your own salon.

16. Learn Secrets - You are given secrets that successful salons would NEVER usually part with for fear of competition.

17. Relax -  You love the idea of relaxing while your salon almost RUNS ITSELF using the systems and procedures written out for you.

18. It works! You want eager clients pouring in the door thanks to your advertisements and brochures that you copied from me.

19. There is ABSOLUTELY NO RISK - you have nothing to lose and

EVERYTHING to gain!

But don't just listen to what I have to say...

"...Why reinvent the wheel, let someone else do all the hard work, you just need to put your stamp on it..." "My experience in the industry is short, not quite 2 years, to have access to a resource this comprehensive 2 years a go would have made my life whole lot easier, and saved myself so many hours of research.  "I believe the key to success in our industry is being able to provide the same consistent service, time and time again. The only way to achieve this is to have everything documented, to ensure that everyone from management to the junior has a guide to follow.  I also believe that all documentation should be live, updated regularly to keep across all changes as your business grows.  To be able to use the Blueprint to short cut those steps is invaluable.  We all start out in business with the best of intentions to formalize our procedures, but it is so easy to become caught up in the day to day operations, and a week turns into a month and  months turns into a year. The Success Builder will guide you through, provide you with loads of ideas, and save time and money, you know the saying.  Why reinvent the wheel, let someone else do all the hard work, you just need to put your stamp on it.  The time, money & stress you would save by tapping into the experience of Karen, an award winning business owner,  how do you put a $$$$$$$$$$$$ value on that!" Brenda Patel, Nirvana Rejuvenate Spa, Lutwyche, Qld. August 2006.

  So, my fellow salon or spa owner, ASK YOURSELF

• Do I want success?

• Do I want to EXPLODE my profits?

• Do I want to save tens of thousands of dollars minimum (that would be spent on time, mistakes, consultants) by having an EXPERIENCED professional give me a step-by-step rundown of the creation of an extraordinary day spa?

• Do I want to be able to RELAX while simple systems and procedures just about RUN THE SALON FOR ME?

• Do I want to REALLY ACHIEVE something, and get stunning results from my salon that I can be PROUD of?

My Million Dollar Blueprint is AWARD WINNING, this is exactly what Le Beau got judged on to win '2006 Spa Establishment of the Year'. The judges obviously were so impressed with my systems and ideas that they awarded the manuals and Le Beau FIRST PLACE. Impressive!

I want to offer you my 14 years of experience as a salon owner, experience which resulted in me turning my one-room salon into an award winning, multi million dollar day spa. I want you to simply COPY MY SUCCESS - you need to own my Million Dollar Blueprint.

WARNING! If you don't want amazing success, happy staff, a well run salon, delighted customers and a HUGE income then the MILLION DOLLAR BLUEPRINT is probably useless  to you.

YOU CAN DO IT

That's right, you can. DON'T JUST DREAM! You absolutely CAN improve your salon or spa, you CAN grow your business by yourself. Use me - learn from me - I have done it all already. You've read my story, I am PROOF that ANYBODY CAN DO IT. I started at the bottom, with a $5000 budget. Now Le Beau Day Spa earns millions a year - PROOF! And it couldn't be easier for you - just COPY MY SUCCESS.

You don't need to re-invent the wheel.

You don't need to worry about HOW TO DO IT.

Because I tell you EXACTLY, I have included EVERY SINGLE DETAIL that you need to know to turn your salon or spa in to a DREAM COME TRUE. How often can anyone really offer you that?